LinkedIn offers guidance on B2B product launches

Robert Yanik, the platform’s product marketing and GTM leader, suggested a three-step plan for building buyer confidence and brand presence over time.

By Andrew Hutchinson • May 26, 2026

LinkedIn shares video creation tips based on platform trends

New recommendations address posting frequency and video content.

By Andrew Hutchinson • May 25, 2026

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Report looks at how LinkedIn is dominating B2B queries in AI chatbots

A new report from Meltwater shows that LinkedIn content is highly cited by AI chatbots, especially posts from personal profiles.

By Andrew Hutchinson • May 21, 2026

LinkedIn expands access to Crosscheck AI

The platform is rolling out its AI comparison tool to U.S. users in May, and will offer the feature more widely in the coming months.

By Andrew Hutchinson • May 21, 2026

LinkedIn expands ad performance verification

An extended partnership with DoubleVerify will offer post-bid assurance, allowing brands to understand where and how ads are delivered.

By Andrew Hutchinson • May 21, 2026

LinkedIn wants to limit the reach of AI-generated content

The company is implementing measures to limit the rise of AI slop while simultaneously rolling out more ways to incorporate the tech.

By Andrew Hutchinson • May 21, 2026

Google announces AI-powered advances at I/O 2026

The tech giant’s annual showcase highlighted a range of AI-supported content generation tools across its apps.

By Andrew Hutchinson • May 19, 2026

LinkedIn adds AI-powered job outreach

HR professionals using Hiring Pro can send up to five artificial intelligence-composed InMail messages per day to top candidates.

By Andrew Hutchinson • May 18, 2026

LinkedIn plans to host gated, creator-led events

The platform is making a bigger push with original content and may host as many as 4,000 events a year, per Business Insider.

By Andrew Hutchinson • May 14, 2026

LinkedIn will enable consultants to book business direct from their profile

Consultants will now be able to add an in-app link to book a session with them, which will also facilitate payment in-stream.

By Andrew Hutchinson • May 12, 2026

LinkedIn uses AI to improve feed relevance

The company is using artificial intelligence-powered generative recommendations to assess user actions across the platform.

By Andrew Hutchinson • May 10, 2026

LinkedIn partners with Amazon Ads

The collaboration will let advertisers buy CTV ads targeting professional audiences via Amazon DSP.

By Andrew Hutchinson • May 7, 2026

LinkedIn launches Ad Agency Certification to showcase LinkedIn Ads knowledge

The program will enable agencies to demonstrate their understanding of the latest LinkedIn ads skills and trends.

By Andrew Hutchinson • May 6, 2026

LinkedIn revenue rose 12% in the first quarter

The platform’s B2B marketing and artificial intelligence-powered recruiter tools helped drive business, while paid video posts grew nearly 30% year over year.

By Andrew Hutchinson • April 30, 2026

LinkedIn expands off-platform event promotions

Marketers can now use the app’s on-platform tools to promote webinars and other experiences with or without an Event Details page.

By Andrew Hutchinson • April 28, 2026

LinkedIn adds option to filter replies by verified users

The platform has more than 100 million members with verification badges, and the update will give those users priority in post engagement.

By Andrew Hutchinson • April 26, 2026

LinkedIn CEO transitions to new role focused on AI development

Ryan Roslansky will take on a position within parent company Microsoft, and LinkedIn Chief Operating Officer Daniel Shapero will succeed him.

By Andrew Hutchinson • April 22, 2026

LinkedIn’s new tool lets you test the outputs of various AI models

The testing solution is designed to help LinkedIn members select the best AI tool for their use case.

By Andrew Hutchinson • April 21, 2026

LinkedIn expands AI-powered conversational search

The feature launched to Premium members last year, and has been expanded sitewide so that all users can access improved query matching.

By Andrew Hutchinson • April 15, 2026

LinkedIn adds video playback speed controls

Users can now decide whether to play in-stream videos at half speed or double speed, providing new ways to engage with short-form clips.

By Andrew Hutchinson • April 8, 2026

Report shows document posts on LinkedIn see more engagement

Uploaded PDFs in a carousel format are more popular on the platform than videos, according to new benchmark data from Socialinsider.

By Andrew Hutchinson • April 2, 2026

LinkedIn shares tips on using articles to enhance engagement

The company noted that long-form posts help maximize reach, and that posts on its app are a leading reference source for AI chatbots. 

By Andrew Hutchinson • March 30, 2026

LinkedIn will no longer allow real-time livestreams

Starting in June, the platform will require users to schedule events ahead of time, although streams can be planned “just minutes in advance,” per the company.

By Andrew Hutchinson • March 29, 2026

LinkedIn’s latest promotional campaign targets marketing professionals

The company’s newest creative rollout addresses vanity metrics over real business impact by telling users to “cut the bullspend.”

By Andrew Hutchinson • March 23, 2026

LinkedIn adds new ways for brands to tap into creator partnerships

LinkedIn is expanding opportunities for advertisers to align promotions with creator content as more B2B marketers work with influencers.

By Andrew Hutchinson • March 18, 2026