Meta and X make deals to monetize AI projects

Many businesses are looking to justify their massive AI investments, but the bubble may be nearing its bursting point.

By Andrew Hutchinson • May 28, 2026

X looks to improve incentives for original creators

The move could help the platform clean up the data streams that power its AI projects. 

By Andrew Hutchinson • May 25, 2026

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

SpaceX filing provides insight into X, Grok and xAI

The new document, published ahead of a planned initial public offering, outlines revenue and user activity and gives a look at Elon Musk’s broader plans.

By Andrew Hutchinson • May 21, 2026

X tells App Store users it’s “better than Threads”

A screenshot showed the cheeky tagline in a listing that was promoted to people specifically searching for the Meta-owned discussion platform.

By Andrew Hutchinson • May 20, 2026

X pitches advertisers on rising opportunities in the app

The social platform is looking to boost advertiser interest in its rebuilt ad platform, which is now powered by AI.

By Andrew Hutchinson • May 19, 2026

X implements new posting restrictions on nonpaying users

A new posting limit will make it cost prohibitive for spammers to flood the app.

By Andrew Hutchinson • May 19, 2026

X launches display of active followers to contextualize performance data

The new data point will give users more context as to how many of their followers are actually active in the app.

By Andrew Hutchinson • May 19, 2026

X announces creator-driven ad partnership

A new program launched by the platform is designed to connect brands with original content creators, per The Hollywood Reporter.

By Andrew Hutchinson • May 18, 2026

X updates History tab for iOS

The revision divides viewing history into content types, including video and long-form articles, so users can more easily find previously viewed posts. 

By Andrew Hutchinson • May 13, 2026

FTC settles lawsuit over alleged X ad boycott

The Federal Trade Commission and Media Matters agreed to a settlement and the lawsuit was dismissed this week.

By Andrew Hutchinson • May 5, 2026

Custom voice models added to xAI’s Grok tool set

The feature will allow users to generate audio samples that replicate their own voices, offering new capabilities in digital audio.

By Andrew Hutchinson • May 4, 2026

X introduces rebuilt AI-powered ad platform

The company said the update is the biggest ad system refresh in its history, adding the latest xAI models to help improve targeting and performance.

By Andrew Hutchinson • April 30, 2026

Harvard study documents the rise in divisive posts on X

The research underlines a growing body of evidence showing the platform has become more politically contentious since the change from Twitter.

By Andrew Hutchinson • April 29, 2026

X officially launches X Chat

The separate chat app, which was in beta over the last month, offers a dedicated home for DMs but may be overstating its security features.

By Andrew Hutchinson • April 26, 2026

X introduces topic-based Custom Timelines

The subject-specific feeds will allow users to choose from lists curated around the top 75 discussion topics, and echoes a similar feature Twitter once offered.

By Andrew Hutchinson • April 22, 2026

The latest xAI updates highlight major development push

New API enhancements are designed to make the company more profitable, but it’s hard to keep pace with the massive cost of artificial intelligence development. 

By Andrew Hutchinson • April 19, 2026

X launches new Cashtags format on iOS in the US and Canada

The feature gives users embedded market information with real-time prices and is another step toward creating a fully functional banking experience in the app.

By Andrew Hutchinson • April 16, 2026

Grok faced potential removal from the App Store

A new report from NBC said Apple privately threatened to take the artificial intelligence app off its platform in January due to deepfake nudification concerns.

By Andrew Hutchinson • April 15, 2026

NiemanLab offers advice for posting news on X

In addition, X’s Head of Product Nikita Bier offered advice on how publications can better engage with the app’s user base.

By Andrew Hutchinson • April 13, 2026

X boosts incentives for original content creators

The platform wants to update its revenue share scheme in order to direct more money to users who author a post, rather than aggregator accounts.

By Andrew Hutchinson • April 12, 2026

X eliminates thousands of accounts in new bot purge

Head of Product Nikita Bier said on the app that the company was “identifying and suspending 208 bots per minute.”

By Andrew Hutchinson • April 9, 2026

X brings back DM voice replies

The feature was added to Twitter in 2020 but was removed in 2025 as part of a larger platform reconstruction.

By Andrew Hutchinson • April 9, 2026

X expands AI translations and adds in-stream photo editing

The app also updated reply settings, allowing paying users to give second-degree connections the ability to comment on posts.

By Andrew Hutchinson • April 7, 2026

Questions linger about the long-term viability of X

Despite its merger with xAI and the upcoming SpaceX initial public offering in June, running the app is costing Elon Musk more money than it’s bringing in.

By Andrew Hutchinson • April 6, 2026

Elon Musk pressures potential SpaceX investors to advertise on X

Musk told banks, law firms and other advisors they need to buy subscriptions to AI chatbot Grok before the June initial public offering, per the New York Times. 

By Andrew Hutchinson • April 5, 2026