TikTok announces Pride Month 2026 programming

The app is highlighting eight rising LGBTQIA+ creators and small business owners throughout June in an effort to foster a more inclusive community.

By Andrew Hutchinson • June 1, 2026

TikTok Shop grows to new EU merchant countries

The expansion of the company’s European shopping capabilities comes as it looks to increase its in-app revenue stream.

By Andrew Hutchinson • May 28, 2026

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok drops second season of ‘In The Mix’ podcast

Four new episodes feature interviews with musicians Bebe Rexha, Lykke Li, Malcolm Todd and Josh Groban, along with returning host Jack Coyne of Trackstar.

By Andrew Hutchinson • May 27, 2026

TikTok announces expanded partnership with Universal Music Group

The deal will help facilitate discovery for artists in the app. 

By Andrew Hutchinson • May 25, 2026

TikTok partners with Paul McCartney for album launch

The former member of The Beatles will release “The Boys of Dungeon Lane” alongside a premiere event on TikTok Live that will feature a Q&A session.

By Andrew Hutchinson • May 21, 2026

TikTok highlights value of app for SMBs

TikTok Shop has become a powerful brand discovery platform for small and medium-sized businesses in the U.S.

By Andrew Hutchinson • May 20, 2026

TikTok announces activations for International Museum Day

The May 18 event will feature creator partnerships and kick off the app’s new “Museums Come Alive” series.

By Andrew Hutchinson • May 14, 2026

TikTok introduces 2026 FIFA World Cup creator correspondents

The app has been expanding its sports engagement, and 59% of users say watching events on TikTok is more fun than viewing actual games.

By Andrew Hutchinson • May 13, 2026

Major ad tool announcements from TikTok World 2026

The app’s sixth annual event was a showcase for its updated marketing offerings, including new artificial intelligence-powered elements.

By Andrew Hutchinson • Updated May 14, 2026

TikTok launches counterfeit goods detection initiative

The TikTok Real program incorporates insights from more than 300 experts and is designed to remove fake products from the app.

By Andrew Hutchinson • May 12, 2026

TikTok expands TikTok Go in the US

The travel affiliate program allows creators to earn commissions by tagging relevant businesses in their posts.

By Andrew Hutchinson • May 12, 2026

TikTok launches ad-free offering in UK

Users can pay a monthly fee to disable data tracking for targeted promotions, in line with current regulations.

By Andrew Hutchinson • May 11, 2026

TikTok users are motivated by affiliate links

Donte Murry, the platform's director of beauty, wellness and personal care, told Glossy that it was important to meet shoppers where they are.

By Andrew Hutchinson • May 7, 2026

TikTok launches international ad platform campaign

The company wants to showcase its value as a shopping destination with the new tagline, “Watch it. Love it. Want it.”

By Andrew Hutchinson • May 5, 2026

TikTok expands Out of Phone campaigns

A new partnership with Vistar Media will allow advertisers to bring their campaigns to more than a million placements beyond the app.

By Andrew Hutchinson • May 4, 2026

TikTok highlights emerging creators for Asian and Pacific Islander Heritage Month

The platform has made this event a cornerstone of its diversity engagement each year, with themed promotions and other activations.

By Andrew Hutchinson • May 3, 2026

TikTok adds Campus Hub feature for US college students

The new display allows verified attendees at more than 6,000 universities to connect to dedicated group chats and content feeds.

By Andrew Hutchinson • April 30, 2026

TikTok lets users add relevant keywords to metadata

Creators can now block or suggest post keywords that align with clips, although the app will still retain oversight to avoid unrelated suggestions.

By Andrew Hutchinson • April 26, 2026

TikTok’s US joint venture gains security infrastructure certification

The latest milestone from the International Organization for Standardization verifies that the app’s data management structures meet global benchmarks.

By Andrew Hutchinson • April 19, 2026

TikTok adds new AI video generation to Symphony ad tool kit

The Dreamina Seedance 2.0 artificial intelligence model from parent company ByteDance is able to create realistic content from text prompts.

By Andrew Hutchinson • April 13, 2026

TikTok publishes first transparency report on EU hate speech removal

The publication is part of the platform’s compliance work with the EU Digital Services Act under the EU Code of Conduct on Countering Illegal Hate Speech Online.

By Andrew Hutchinson • April 12, 2026

TikTok launches education program with International Chamber of Commerce

The digital training initiative is designed to help small businesses in Latin America, Africa and Southeast Asia with promotions and sales.

By Andrew Hutchinson • April 9, 2026

TikTok is building a second $1.2B data center in Finland

The development is part of Project Clover, an initiative designed to store EU user data outside of the company’s home base in China in compliance with EU directives.

By Andrew Hutchinson • April 8, 2026

TikTok launches updated integration for Wix users

Available in the Wix App Market, the new option connects Wix websites to TikTok for Business to facilitate advanced ad campaign management.

By Andrew Hutchinson • April 8, 2026

TikTok expands HubSpot integration

The extended partnership gives users of both platforms more tools to manage ad campaigns and measure ROI.

By Andrew Hutchinson • April 6, 2026