Meta hires Snap director of global content partnerships

Jim Shepherd, who oversaw Snap’s celebrity relations and editorial strategy, will now help with Meta’s artificial intelligence device push, per The Hollywood Reporter.

By Andrew Hutchinson • June 1, 2026

Are social platforms going to charge all users for access?

Elon Musk and Mark Zuckerberg have historically disagreed about this, but rising AI expenses may result in costly new subscription options.

By Andrew Hutchinson • May 31, 2026

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat underlines its value as a sports engagement platform

The app is an important connection point for events such as the FIFA World Cup, the Super Bowl and the NBA Finals.

By Andrew Hutchinson • May 28, 2026

Snapchat offers unified optimization approach to app marketers

The platform is integrating a wider range of response signals into a single view, which is designed to show more insights across multiple measures.

By Andrew Hutchinson • May 20, 2026

Creator content drives brand success on Snapchat

Snapchat's latest report highlights the value of connections that users make with influencer-led promotions in the app.

By Andrew Hutchinson • May 17, 2026

Snapchat says ‘what it means to be a teenager’ hasn’t changed

A new report from the app examined teen behavior online and offered insights into the perspective of younger users.

By Andrew Hutchinson • May 13, 2026

Snapchat hosts AR developer bootcamp

The event last month was intended to boost creative collaboration between the most active Spectacles developers ahead of the Specs device release.

By Andrew Hutchinson • May 11, 2026

Snapchat usage declined in the US and EU in Q1

Growth is coming from other regions where the platform is still developing its business tools and doesn’t generate as much income.

By Andrew Hutchinson • May 6, 2026

Snapchat launches sponsored AI chatbots

The new artificial intelligence-powered promotions are an extension of Sponsored Snaps and will allow users to interact with bots in-stream.

By Andrew Hutchinson • April 28, 2026

Snapchat launches loyalty badges for Snap Map locations

Users will be able to compete for top visitor spots based on their activity and share their rankings with friends.

By Andrew Hutchinson • April 22, 2026

Snap CFO steps down

Derek Andersen’s departure comes as the company undergoes layoffs and faces stagnant user growth ahead of the launch of its AR glasses.

By Andrew Hutchinson • April 21, 2026

Snap lays off 16% of its full-time staff

The cuts will impact about 1,000 people and will also include closing more than 300 open roles.

By Andrew Hutchinson • April 15, 2026

Snapchat highlights opportunities for insurance brands

A new study from Snap and Ipsos found that Snapchat users were more likely than nonusers to own at least one insurance policy.

By Andrew Hutchinson • April 14, 2026

Snap partners with Qualcomm on Specs hardware

The AR development arm of Snapchat’s parent company announced a multi-year strategic deal to power its upcoming wearables products.

By Andrew Hutchinson • April 12, 2026

Snapchat makes a push for Snapcodes as a marketing tool

The company said its proprietary QR codes offer advanced customization options that could help drive user engagement and conversion.

By Andrew Hutchinson • April 8, 2026

Snap promotes group Topic Chats

The app highlighted the popularity of its public discussions during March Madness, though Threads and X still have more active users during live events.

By Andrew Hutchinson • April 7, 2026

Snapchat users visit the app for health and medical advice

There may be opportunities for wellness brands that want to engage with people beyond the confines of a doctor’s office, per a new study from the company.

By Andrew Hutchinson • April 7, 2026

Major social platforms issue joint warning about child safety in EU

Google, Meta, Microsoft and Snapchat said they would continue to take steps to protect their platforms following the expiration of the EU ePrivacy Directive. 

By Andrew Hutchinson • April 5, 2026

Snapchat expands Creator Subscriptions to all eligible users

The program launched in February for Snap Stars and offers exclusive ways to monetize content, such as subscriber-only Stories.

By Andrew Hutchinson • April 1, 2026

70% of teens in Australia still access social media despite bans

Although a new report found that about 4.7 million teen social media accounts were removed, deactivated or restricted, children still had access to the apps.

By Andrew Hutchinson • April 1, 2026

Snapchat trolls Meta with Spotlight name change prank

While calling its short-form videos “Reals” was an April Fool’s Day joke, the animosity between the two companies is not.

By Andrew Hutchinson • April 1, 2026

Snapchat users travel more than non-users

A new survey from the app and research platform Suzy found that Snapchatters also use their content to influence travel decisions in their social circles.

By Andrew Hutchinson • March 31, 2026

Snapchat adds AI-powered image-to-video generation to Lens Studio

Augmented reality developers will be able to create their own effects and integrate those clips into their Lenses using a closed-prompt approach.

By Andrew Hutchinson • March 24, 2026

Snapchatters created almost 2 trillion Snaps in 2025

The platform said the number amounts to about 3.8 million Snaps per minute, although the app’s overall momentum appears to be stalling.

By Andrew Hutchinson • March 24, 2026

Snapchat rolls out new ad options to help brands increase their in-app presence

The app introduced Total Snap Takeovers and is developing a Snap-specific promotional option in an effort to win more marketing dollars.

By Andrew Hutchinson • March 24, 2026