Snapchat retires separate Bitmoji app

Bitmoji characters will remain an element of Snapchat.

By Andrew Hutchinson • March 17, 2026

Snapchat to host AR exhibition at SXSW with Jonathan Yeo

The app partnered with the portrait artist to showcase the potential for interactive creation and give visitors a chance to test Snap’s coming AR glasses.

By Andrew Hutchinson • March 12, 2026

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat influences telecommunications purchases

Users on the app are two times more likely to sign up with a service provider after seeing in-app content from a creator, according to a new report from the company.

By Andrew Hutchinson • March 12, 2026

Snapchat drives TV viewership, promotions

A new study in partnership with Omnicom and Ipsos found that the app’s users are more likely to watch a show after discovering it on social media platforms.

By Andrew Hutchinson • March 10, 2026

Snapchat adds new tools to help brands tap into India’s cricket season

The expanded suite of ad features includes a live sports API and official team content as the app looks to connect with its growing user base in the region.

By Andrew Hutchinson • March 9, 2026

Snapchat report positions the app as a B2B marketing tool

New data released with GWI found that digitally native users are consuming business content outside of traditionally professional online environments.

By Andrew Hutchinson • March 4, 2026

Snapchat research provides insight for movie marketing

New data reveals the importance of in-app promotional tools such as influencer recommendations and artificial intelligence suggestions.

By Andrew Hutchinson • March 4, 2026

Snapchat announces new awards show designed to spotlight creators

The Snappys will be hosted by Snap Star Matt Friend and include a lifetime achievement award for DJ Khaled.

By Andrew Hutchinson • Feb. 25, 2026

Snapchat+ Reaches 25M Subscribers

The platform's add-on subscription has become a valuable revenue driver for the business.

By Andrew Hutchinson • Feb. 18, 2026

Snapchat Introduces Subscription Model for Its Most Popular Creators

The program will allow users with large followings to monetize content and set up customized monthly pricing tiers.

By Andrew Hutchinson • Feb. 17, 2026

Snapchat Adds AI Generated Bitmoji Option in Lens+

The new option will generate a Bitmoji based on an image. 

By Andrew Hutchinson • Feb. 11, 2026

Meta Faces Trial Over Teen Safety Measures

New court cases could lead to new laws governing social media apps.

By Andrew Hutchinson • Feb. 10, 2026

Snapchat Launches AI-Powered Lens Promotion With Gucci

Expanded considerations for Snap's AR Lens promotions. 

By Andrew Hutchinson • Feb. 9, 2026

Snapchat Expands Home Safe Alerts to Any Destination

Now, users can set an automated message to be sent when they arrive at a chosen location. 

By Andrew Hutchinson • Feb. 9, 2026

Snapchat Adds AR Effects for Super Bowl LX

A range of ways for Snapchatters to engage with the game. 

By Andrew Hutchinson • Feb. 8, 2026

Snapchat Faces Growth Challenges Ahead of AR Specs Launch

Snapchat's daily active user count shrunk in Q4.

By Andrew Hutchinson • Feb. 4, 2026

Snapchat Previews Shared AR Experiences in Specs

Snap's coming AR Specs will be able to detect other Specs around them for collaborative experiences.

By Andrew Hutchinson • Jan. 29, 2026

Snapchat Shares Data on How Its Users Seek Info on Financial Products

Most people now seek information on financial products from social apps. 

By Andrew Hutchinson • Jan. 29, 2026

Snapchat Forms Separate Business for AR Specs

The move will ensure that Snap can maintain separation between its two business elements.  

By Andrew Hutchinson • Jan. 28, 2026

Are Social Platform Subscriptions Becoming More Accepted?

Platforms are putting more emphasis on their paid offerings, but would they ever charge all users?

By Andrew Hutchinson • Jan. 26, 2026

Snapchat Adds New Insights to Family Center

Snapchat’s looking to provide more assurance for parents. 

By Andrew Hutchinson • Jan. 22, 2026

Snapchat Adds Custom AI Lens Feature

Snapchat's got a new AI Lens that works from text prompts.

By Andrew Hutchinson • Dec. 22, 2025

Snapchat Shares Insights Into Evolving Connection Opportunities

The report looks at the evolving definition of "conversation" and why brands should take note.

By Andrew Hutchinson • Dec. 18, 2025

Snapchat Is Using Apple’s Age Range Measure To Restrict Underage Users

As the debate rages over teen social media access, Apple may hold the key to more effective regulation.

By Andrew Hutchinson • Dec. 17, 2025

Snapchat Launches Quick Cut Video and Image Editing App

The process will make it easier to create better Snaps quickly.

By Andrew Hutchinson • Dec. 17, 2025